The Hojicha powder is not powdery and blends well. It smells like chocolate with subtle grassiness. Taste will really depend on the ratio of powder and milk that you use. Overall a decent choice of Hojicha powder.

I recently discovered Hojicha latte and tried several different brands and this one tasted the best. I rarely drink coffee anymore but prefer Hojicha instead. It has a smooth, rich , nutty, chocolate like flavor I really enjoy with milk.

I’m fairly new to matcha but once I tasted Midori Gold matcha, I can’t go back to drinking lower quality matcha anymore. I like my matcha with oat milk. The matcha is bright green, has no bitterness and tastes sweet. I love it so much I have a subscription for auto refills.

It was really good

I have been drinking this matcha for over 6 months now and it’s been my go to every morning. If I don’t have time to make it in the morning, I have to make it in the afternoon. I’ve tried other matcha’s but I keep wanting this brand.

Have tried other ceremonial grade powders and this one is definitely on my top tier list. Quality and taste is good

Absolutely love the Midori matcha! It’s smooth, refreshing, and gives me a perfect energy boost without the crash. I can’t start my day without it anymore!

This Hojicha has a rich, caramel note, nutty and chocolatey sweetness- it is seriously one of the best Hojicha I've tried! they ship SUPER fast too :)

As someone who loves making lattes and usuchas I have found the flavor from this matcha to be nutty and flavorful! Definitely a current favorite!

Recently like many others, I’ve been in a matcha craze and I’ve tried many different brands. I’m going to be honest Mindoro Springs is ahead. It's good for a classic latte or even a little crazy latte, like a banana matcha latte. Hands down my favorite

Currently this is the best affordable matcha on the market! Especially with the matcha shortage and pending tariffs, prices have gone up tremendously. However this still a great price and the flavor is still high quality and it has a great taste ! Can’t wait to try the original gold soon!

I actually love this blend!

very toasted and nutty notes!

I love this matcha so much, I have tried a lot of the matchas available in Canada and this has been my favourite, all of the matchas Midori does are so so good and green.

Love this matcha for everyday matcha lattes, really great price point and not too bitter/a good solid taste. Shipping was very fast and I would definitely recommend this product to any matcha lover!