I love the bold, smooth taste of this matcha! I prefer stronger matchas with nutty notes and this did NOT disappoint! The flavor is rich, slightly nutty, and well rounded. It holds up very well in a latte but tastes good as usucha as well. This has a great balance of rich, slightly punchy, matcha flavor, bitterness, and umami. This has to be one of my favorite matchas that I've tried this year. I definitely plan to repurchase. The color is a beautiful bright green. The texture is very nice and smooth and it sifted and whisked up beautifully. I hope they make a 100g bag!