One of the best affordable matchas. I have been using Midori spring products from the past 6 months and they don’t disappoint. The emerald matcha has mellow earthy notes with slight umaminess. It's lighter in colour compared to their rare ceremonial grade matcha but a best option for daily matcha drinkers.

This is my first time trying Hojicha and it’s great!! It taste nutty and caramely by itself. Have been trying to find an alternative to matcha because of the caffeine and this is perfect. Doesn’t give you the jitters but gives you the right amount of energy to tackle whatever tasks you have.

Great product and taste!

great value for 100g! Froths up nicely too

Love it. Good color perfect everyday matcha

A lot of people who are matcha police fuss about using ceremonial grade matcha for lattes and insist on using culinary grade instead. However, it's actually hard to find culinary grade matcha that tastes good and is high-quality enough to make a great latte. However, this one was a great find :)

This product pleasantly surprised me when I first tried it! It is genuinely tasty and potent for something graded as "culinary." I thought I’d need to use more powder than the usual measurement I use per serving since it’s "culinary grade", but that wasn’t the case at all!
I'm not very good yet at describing matcha flavor notes, but as a latte, I thought it was smooth, had a hint of roasted notes, and most importantly, left no bitter aftertaste.
It has complexity to its flavor profile that you would expect from ceremonial grade ones. I actually prefer it over a lot of the ceremonial grade matchas that I have tried due to a combination of its price, flavor and bitterness level.

I'll definitely be repurchasing once I finish my current one. Right now, it's my go-to affordable and high-quality "culinary grade" matcha for everyday lattes! :)

Good quality for a more basic ceremonial matcha, good for lattes

It's a good quality product. I'm just hoping can you pls. Offer bigger size non cafe shop.

Just tried my first cup and i am absolutely in love! Very affordable matcha in comparison to other brands I've tried and the matcha latte i made with this was heavenly! Once my tin is empty i will be buying more!!!

great everyday matcha

I love this Hojicha! So nutty and creamy just perfect! Love thid as a latte! I cant wait to experiment on different recipes/flavours!

Very great quality set. Matcha is very smooth and flavorful

This matcha is really smooth and flavorful.

So good and earthy but not overpowering. 10/10 with some agave

This hojicha is nutty smokey and delicious. I made a latte with it and added maple syrup as sweetener it and it tastes AMAZING. It smells and tastes very similar to the oolong milk tea at Kung fu tea which im absolutely obsessed with. I did get a very slight dry mouth/ powdery feeling after every sip but that could also be because i didnt whisk it well enough. First time trying hojicha and im so happy!!!